Al Jazeera America will shut down its cable news channel despite spending heavily to break into the US market.
CEO Al Anstey said the business model “is simply not sustainable in light of the economic challenges”.
Al Jazeera America launched in 2013 vowing to be a more serious and in-depth alternative to CNN and Fox News.
The Qatar-based broadcaster spent millions of dollars hiring top US journalists but struggled to bring viewers to its news programmes.
Al Jazeera promised to expand its coverage of the US online after the channel shuts down in April.
The network replaced Current TV, a network founded by former US Vice President Al Gore.
The Qatar-based broadcaster bought Current TV for around $500 million (£308 million).
Al Jazeera America was available in about 60 million American homes. Politiconotes that the channel reached an average of 19,000 viewers each day in 2015, far fewer than its competitors.
The channel struggled with internal turmoil, as well, including multiple discrimination lawsuits that ended up ousting its founding CEO.
I wonder why Al Jazeera found it so difficult to break into the US market. Part of the reason might be that many American viewers did not believe that a news network funded by the Qatari government to be a trustworthy source of news. The Arabic name might not have helped. Al Jazeera sounds as if it could be the Osama bin Laden News Network. I think, though, that Al Jazeera’s main difficulty was simply that the North American market for TV news is saturated. We already have Fox, MSNBC, CNN, not to mention ABC, NBC, and CBS, and the BBC from across the Pond. There is probably simply not enough room for another news network. I also believe that the audience for TV news is declining, just as it as been for newspapers. I am too lazy to look up the ratings right now, but I wouldn’t be surprised to see a shift towards the internet as the major source of news for many people, particularly for younger people. I notice that Al Jazeera is maintaining their online activities.
In a way it’s a shame, though. American news badly needs more diversity of viewpoints. Most of the news we get here in America is increasingly superficial and celebrity oriented, not to mention biased to the left. Fox is perhaps more evenhanded than most, with a bias to the right, but one right center network and a host of leftist networks, all based in the US hardly makes for much diversity. At least, we have the internet.
- Al Gore thinks global climate agreement is gonna work out (brucesterling.tumblr.com) He seems to be the only person to make any profit out of the deal by unloading Current TV at just the right time.
- BBC forced to admit it misled over Palestine (foa.org.uk)