Team America

In a recent post, Scott Adams has a few words to say about how persuaders can unite or divide us. Some of what he has to say matches things I have been thinking about for some time particularly on the subject of racism in America.

To begin with, Adams divides people into three categories.

Rational People: Use data and reason to arrive at truth. (This group is mostly imaginary.)

Word-Thinkers: Use labels, word definitions, and analogies to create the illusion of rational thinking. This group is 99% of the world.

Persuaders: Use simplicity, repetition, emotion, habit, aspirations, visual communication, and other tools of persuasion to program other people and themselves. This group is about 1% of the population and effectively control the word-thinkers of the world.

And people think in terms of in-groups and out-groups.

You can easily spot word-thinkers when they talk about politics. Their go-to strategy involves identifying enemies and fitting them into whatever category matches their biases and cognitive dissonance. Look for this form:

You can easily spot word-thinkers when they talk about politics. Their go-to strategy involves identifying enemies and fitting them into whatever category matches their biases and cognitive dissonance. Look for this form:

Examples:

  • Person X is liberal, or not
  • Person X is a conservative, or not
  • Person X is an insider, or not
  • Person X is a racist, or not
  • Person X is a legal resident, or not
  • Person X is like Hitler, or not
  • Person X is a science-denier, or not
  • Person X is a sexist, or not

So, part of being a politician is defining people and issues in such a way as to make their supporters feel as though they are a team and their opponents as part of the opposing team.

For example, Trump is trying to frame the election as Americans versus outsiders. To Trump, you’re either in the American category or you’re a threat to those who are, in terms of money or violence. You will note that Trump has avoided calling Clinton liberal. That category lost its power. But Trump has defined a “crooked insider” category for Clinton and makes sure you know she’s in it.

Clinton has avoided calling Trump conservative, because the label wouldn’t fit. Even conservatives have a hard time putting Trump in that category. But if the alternative is Clinton, conservatives will hold their nose and accept him in their group.

Clinton’s strategy – which has worked well – is to put Trump in the boxes that are labelled sexist, racist, science-denying, and Hitler. That’s too many boxes for the purposes of good persuasion. Persuasion requires simplicity. So team Clinton tried to create an overarching category called “hate,” in order to assign Trump to it. They even used the “love trumps hate” slogan. Trump has tried to get out of the hate box by talking about love and doing a lot of hugging.

 

The big risk with word-thinking during an election – with all the analogies and categorizing – is that the public starts to see the world in those terms and act that way. Clinton’s message has been that America is divided by race and gender, and suddenly we see a horrifying uptick in police shootings because it fits that world view. That blood is on team Clinton’s hands (my side), in my opinion. My guess is that the genders also have a more negative view of each other than at any time in history. That’s coming from my team as well.

Obama has not been the unifying figure that many people hoped he would be. It might have been better in a Nixon going to China way if the first Black president had been a Republican, perhaps with a military background. Instead we got someone who, as a community organizer and Marxist, was inclined to see people as opposing groups.

Trump, on the other hand, is drawing us a picture of America as one team and everyone else as the competing teams. In terms of persuasion, this is a super-strong message, but only if he hammers it home at the GOP Convention.

Have you ever noticed that professional sports teams are great at overcoming racism and getting everyone to play together? That’s because the coach has persuaded the players to see the team as their dominant identity. Trump can do the same with America. Just tell us we’re on the same team, and that we’re in afriendly competition with the rest of the world. I don’t care what gender and ethnicity you are, so long as you’re with me on the American team and helping to compete against the rest of the world.

The words “Team America” would be the strongest persuasion this country has ever seen. That framing loses the xenophobia and hate, and defines us as part of a friendly competition with the world that is good for all. The only downside is that Team America is the name of a hilarious puppet movie. But I think we can get past that.

Here is the part I have been wondering about. Have you ever noticed that the people who claim to be fighting against racism, sexism, etc are the same people who insist on dividing people by race, sex, etc. They emphasize our differences and bring up past and present grievances and then seem surprised when the result is not an increase in racial harmony.

Contrary to what is preached from every corporate human relations office, diversity is not always good. Homo Sapiens is a pack animal and we instinctively prefer member of our own pack, group, tribe, etc. Emphasizing differences and then preaching diversity only gives people reasons to dislike and distrust one another. If these people really wanted to end prejudice, they would emphasize our common identity as Americans, making us feel as though we were all one tribe or team. They would draw attention to the things we all have in common as Americans and minimise the differences between race, etc. I think we would all get along a lot better if we thought of ourselves as Americans first and anything else second. But, then maybe their goal is not fighting prejudice and racism but taking advantage of them to divide and rule.

 

 

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One Response to “Team America”

  1. neovictorian23 Says:

    Have you ever noticed that the people who claim to be fighting against racism, sexism, etc are the same people who insist on dividing people by race, sex, etc. They emphasize our differences and bring up past and present grievances and then seem surprised when the result is not an increase in racial harmony.

    Their surprise is, of course, faked. There is no profit in “harmony” since their very bread and cheese is based on disharmony.

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